Signals From the Edge

THE CONTENDER
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Insights, ideas, and frameworks for brands that grow with clarity and are ready to shape what’s next.
October 13, 2023

Unwrapping the easter egg effect: How and why to surprise, delight, and bond with your community

When executed authentically, Easter eggs can add a touch of magic to your marketing campaigns, creating memorable and meaningful interactions with your audience.
Written by
Rahul Raj
October 12, 2023

Setting Up Your Challenger Brand Up for Success in 2024

Being a Challenger, especially this year, is about embracing discomfort and using that to propel you forward. Let it guide you to ask the hard questions, and change the way we do something for good.
Written by
Rahul Raj
August 29, 2023

What Challenger Brands Can Do About Online Hate Speech

In the rapidly evolving landscape of AI technology, how can brands protect themselves against hate speech and harmful content?
Written by
Rahul Raj
August 10, 2023

Unconventional Mavericks: Challenger Brands Rewrite Success

What do Fenty Beauty, dementia, and improvisation have in common? They serve as inspiration on how to build a strategic, successful, and compassion-driven brand.
Written by
Rahul Raj
MPG Sport Instagram posts and stories showcasing tennis apparel from the Match Point collection, featuring athletes on the court and at the beach.
July 12, 2023

How to leverage the 4 C’s in your Challenger Brand strategy

Learn how to leverage the 4 C's to assess your Challenger Brand from multiple perspectives and uncover truths that are foundational to your marketing strategy.
Written by
Rahul Raj
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