Signals From the Edge

THE CONTENDER
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Insights, ideas, and frameworks for brands that grow with clarity and are ready to shape what’s next.
May 2, 2024

10 websites that challenge (without being challenging)

If some things on a website are unique, it’s compelling. If everything on a website is unique, it’s confusing. So how do you strike the perfect balance?
Written by
Rahul Raj
March 28, 2024

10 Challengers zigging on paid social

In the world of Instagram, Facebook and TikTok advertising it's easy to get lost in the noise. Get inspired by 10 brands challenging the “rules” of social ads.
Written by
Rahul Raj
February 29, 2024

How to *actually* make your brand stand out from the pack

Insights from our best project yet (according to our office pup), repositioning Crumps’ Naturals. Explore how we uncovered white space & repositioned the brand.
Written by
Rahul Raj
February 27, 2024

Authenticity unleashed: How brands can win in the AI era

Looking for a competitive edge in 2024? In this age of AI, keeping it real might just be the boldest brand strategy.
Written by
Rahul Raj
Large multicoloured 5 with the words Navigating the Crossroads
December 19, 2023

Technology, authenticity, and the future of Challenger Brands in 2024

This year, we saw two opposing ideas converge: technology VS authenticity. Explore thought-provoking questions to guide your 2024 strategy.
Written by
Rahul Raj
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