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Pattern-Breaker. Narrative Realigner. Challenger-in-Chief
Rahul started 5&Vine to help impact-driven brands grow with purpose. But his real gift? Helping people and companies realign with their truth at pivotal moments – then scale it.
Founders call him when the business looks fine on paper, but something deeper is stuck. When the numbers say go, but the story won’t land. When the team’s working hard, but the strategy, brand, and growth plan are pulling in different directions.
Sometimes it’s the model. Sometimes it’s the market. Sometimes it’s the meaning. Rahul spots the drag, names the tension, and rewires the system, so everything clicks again.
Before founding 5&Vine, Rahul helped turn ecobee into North America’s #2 smart thermostat brand. At Walmart, he transformed costly product returns into billions in resale revenue, launched a groundbreaking trade-in program, and earned the Innovation Champion Award. He’s led brands to over $2B in follow-on funding, helped take two companies public, and delivered impact work recognized by TIME, GOOD Magazine, and the Aspen Institute.
The common thread? He helps people and brands outgrow what’s no longer working – and scale what’s ready to emerge.
Strategic partners. Shared purpose. Real momentum.
Featured by the curious and the credible.
Provoking progress – on and off the mic
Wherever he shows up – in boardrooms, classrooms, or on stage – the goal stays the same: spark clarity, challenge assumptions, and help others build brave momentum.
Recognized for rewriting the rules
Why a Challenger mindset matters
It’s a story of momentum lost, truth reclaimed, and the question every Challenger must ask:
Are you building from alignment – or inertia?
In just 11 minutes, you’ll hear what sparked 5&Vine, what sustains it, and how Challenger Thinking can help you grow with clarity, impact, and edge.
We work with founders and marketing leaders at pivotal moments, when clarity is urgent, momentum feels stalled, or the story no longer fits the ambition.
Fill out the form to connect with Rahul and explore how we can help turn what’s true into what’s next.
