Growth means cutting corners, creating waste, and squeezing suppliers.

feeding families, supporting farmers, and honoring the planet.

Growing sustainably to serve more, waste less, and support farmers

Challenger Brand strategy

Organic social media

The rule they were rewriting

Growth in the food delivery industry often sacrifices sustainability, creating unpredictable demand for farmers, increasing waste, and harming the environment.

Mama Earth Organics social media graphics promoting local produce delivery with taglines like 'From farm to your kitchen' and 'A Breath of Life.'

The rule we rewrote together

We partnered with Mama Earth Organics to prove that growth and sustainability can work hand in hand, creating lasting benefits for families, farmers, and the planet. By optimizing operations and customer relationships we:

Woman standing in a farm field holding a blue Mama Earth Organics bin filled with fresh leafy greens and vegetables.

Created predictable demand for farmers

By improving the subscription journey and customer retention, we provided farmers with more consistent, reliable demand for their organic produce.

Three smartphones displaying Mama Earth Organics Instagram posts and ads showcasing farm-fresh produce and recipe inspiration.

Scaled without sacrificing values

We emphasized Mama Earth’s core mission – connecting customers with local, organic food while preserving their commitment to community and the environment.

The impact

By growing with purpose and staying true to its values, Mama Earth Organics was able to:

Expanding responsibly

Scaled operations to serve a growing customer base while maintaining quality and core values, culminating in a successful acquisition by Fresh City Farms

Supporting local food systems

Provided farmers with consistent, reliable demand, ensuring predictability and stability in their livelihoods.

Mary Graham

CEO

5&Vine was my first hire when I took the helm of Mama Earth Organics, knowing they could help transform the business. They quickly began driving the performance we needed and developed a framework to build an enduring brand. 5&Vine are amazing business thought-partners, with a Swiss Army knife skill set that any-sized business will benefit from.

We helped prove that businesses can scale responsibly – feeding more families, supporting more farmers, and treading lightly on the planet.

If the rules aren’t serving you,

rewrite

with us.

Get in touch