The rule they were rewriting
Growth in the food delivery industry often sacrifices sustainability, creating unpredictable demand for farmers, increasing waste, and harming the environment.
The rule we rewrote together
We partnered with Mama Earth Organics to prove that growth and sustainability can work hand in hand, creating lasting benefits for families, farmers, and the planet. By optimizing operations and customer relationships we:
Created predictable demand for farmers
By improving the subscription journey and customer retention, we provided farmers with more consistent, reliable demand for their organic produce.
Scaled without sacrificing values
We emphasized Mama Earth’s core mission – connecting customers with local, organic food while preserving their commitment to community and the environment.
The impact
By growing with purpose and staying true to its values, Mama Earth Organics was able to:
Expanding responsibly
Scaled operations to serve a growing customer base while maintaining quality and core values, culminating in a successful acquisition by Fresh City Farms
Supporting local food systems
Provided farmers with consistent, reliable demand, ensuring predictability and stability in their livelihoods.
5&Vine was my first hire when I took the helm of Mama Earth Organics, knowing they could help transform the business. They quickly began driving the performance we needed and developed a framework to build an enduring brand. 5&Vine are amazing business thought-partners, with a Swiss Army knife skill set that any-sized business will benefit from.
We helped prove that businesses can scale responsibly – feeding more families, supporting more farmers, and treading lightly on the planet.
