Signals From the Edge

But, as well as knowing what to do it’s important to know what not to do. With that in mind, we wanted to highlight and debunk five myths we hear a lot in the work we do with our startup clients.

When is the best time to commit to bringing a Fractional CMO on board? At what point is your business ready to take the plunge? The following points should help you decide.

By looking to sectors outside of your own and applying their approach and business logic to your offering, Challengers will be able to innovate in the same way Microsoft has here.

Consumers trust other consumers more than they do your brand. It’s a simple statement but one that should get you thinking about the approach you’re taking to your Challenger Brand marketing, and make you question whether or not you should be introducing User Generated Content, or UGC, into the mix.

For any startup, the idea of marketing can be daunting. With so much to think about, whether it’s organic vs paid search, content strategies that span social media, newsletters and blogs, influencer outreach, or SEO optimization, it can also seem overwhelming. But, in today’s media climate, it’s unavoidable and something your business should be investing in now.