Signals From the Edge

Sweeping structural changes will impact the future of paid advertising. Running paid ads on social media used to be a reliable, cost effective way to get in front of customers.

We predict 2021 will be a milestone for conversational marketing and shopping experiences that appear native to the platforms you’re on.

For this edition we’re looking at the world of fintech, from planning beyond the pandemic to a rise in values aligned investing.

Given the heightened awareness of what we’re putting into our bodies, and the impact that’s having on the planet, transparency will be a key consideration for consumers through 2021.

For this edition, it’s all about healthcare, from challenging processes of traditional systems to the birth of a virtual wellness revolution.