Signals From the Edge

We’re excited to announce that our Challenger Brand client Answerable has been named one of three winners at the L'Oréal Canada 2021 Open Innovation Program in collaboration with Bonjour Startup Montreal!

As we continue to follow the events of the suit we should all, as marketers and brand leaders, take time to reflect, and use it as a reminder of the responsibility we have not just to our brands, but society.

Whether you’re looking to hire new talent or retain the team you’ve already got in place, the YOLO economy isn't something to ignore. It’s something to acknowledge, consider and, if you’re a true Challenger, use to good advantage.

We interviewed our founder and fractional CMO Rahul Raj to get insight on what exactly a fractional CMO does and what you should know before investing in one.

No matter your sector or specialism, mentorship matters. As a symbiotic relationship that works both ways, good mentorship has the potential to empower people at every stage of a business.