Signals From the Edge

THE CONTENDER
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Insights, ideas, and frameworks for brands that grow with clarity and are ready to shape what’s next.
September 22, 2021

Rethink Ownership: How Brands Embrace Retail Transformations

While it’s unrealistic to think that you can rearrange your entire business from one that sells to one that leases overnight, there are steps you can take to accelerate your shift to leasing, and as a result, limit consumers' dependence on having to buy everything new.
September 17, 2021

4 Post-Pandemic Trends Challengers Should Embrace

As lockdowns start easing across parts of the world and we acclimate to the new normal, there are several trends and shifts in mindset Challenger businesses should know.
September 14, 2021

5 Ways Challenger Brands Can Start Building Trust

The success of a Challenger Brand comes in the fact they're inherently human. They’re driven by people who genuinely care and are, as a result, invested in causes that matter.
September 9, 2021

Challenger marketing agency vs. traditional marketing agency

They question fundamentals, operate from first principles and are intentional about actions. They don't need to do things the way they've been done in the past, but architect new ways based on what the world needs now.
September 8, 2021

5&Vine Challengers Make Inc. 5000 Fastest Growing Companies

The Inc. 5000 list is much anticipated, outlining the companies to keep an eye on for the coming year. As well as naming the brand itself, it states the industry it serves, and percentage of growth.
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