Signals From the Edge

THE CONTENDER
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Insights, ideas, and frameworks for brands that grow with clarity and are ready to shape what’s next.
March 13, 2023

Why Challengers seek unfiltered feeds and diversified algorithms

Until companies and their algorithms do things differently, it’s up to us to preserve our online culture’s integrity and its myriad flavors.
March 6, 2023

What A Dutch Supermarket Chain Can Teach Us About Earning Loyalty

Jumbo’s “chat registers” go beyond demographic segmentation to fulfill an unmet need of loneliness. Discover how to identify and address unmet needs to earn trust and loyalty.
February 17, 2023

When incumbents challenge their own legacy

Harvard’s appointment of its first Black president, Claudine Gay, demonstrates that incumbents can, and must, challenge their own legacy.
February 9, 2023

4 characteristics of Challenger Brands in 2023

With market dynamics shifting rapidly under our feet, these Challenger Brands embody the flexibility and ambition to seize the opportunity and win.
January 18, 2023

AI: A Creative Renaissance or Cultural Stagnation?

Although it may never reach the point of replacing human creativity, AI may be the biggest change to how we create since the personal computer.
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