Walmart
Helping people live better and renew the planet while building thriving, resilient communities.
Our Impact
- +$3Bn in Revenue
- Massive waste diverted from landfill
Challenger Brand StrategyBusiness Model DevelopmentPilot and ScaleEnvironmental Impact
THE CHALLENGE
When Rahul, 5&Vine’s founder, joined Walmart.com in 2010, he was hired to promote sustainable business practices through efforts like making the packaging greener. At the time, Walmart was Fortune 1, so he understood the staggering responsibility that came with the role.
But rather than work strictly on the packaging, Rahul felt he could do more. He asked, how could Walmart promote sustainability through the product itself?
OUR APPROACH
• Become a student of the organization. He resolved to learn about Walmart’s founding story, evolution and impact. He distilled the founding purpose down to: helping lower income, rural Americans access the same quality and pricing of goods as urban Americans.
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THE OUTCOME
+$3 Billion in incremental revenue and millions of pounds of electronics diverted from landfill.
The program has now evolved into Walmart Restored and expanded from electronics and gaming to small and large appliances, cameras and home security.
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Ready to challenge the
status quo and win?
I'm Rahul, Founder and CMO at 5&Vine. Reach out to schedule an intro call about your marketing challenges and let's assess how 5&Vine can help your brand win.
