The rule they were rewriting
The organic food and juice market has traditionally prioritized product quality over the full customer experience, overlooking in-store journeys and unmet needs.
The rule we rewrote together
Village Juicery offered healthy products, but their spaces felt transactional – not transformative. We partnered with Village Juicery to elevate every aspect of the customer experience, turning their stores into hubs for nourishment and community connection. By analyzing the entire value chain, we identified opportunities to deliver more value and deepen customer relationships:
Enhanced in-store experiences
We recommended updates to signage, day-parting strategies, and product presentation to make stores more welcoming and intuitive.
Expanded offerings
Based on customer insights, we identified gaps in their product offering and recommendations on how to address them.
Leveraged owned assets
We identified opportunities to leverage their assets to increase their brand exposure.
The impact
Village Juicery redefined local food delivery and in-store experiences, achieving
Transformed retail spaces
Renovated half their stores to create more welcoming and engaging environments, boosting customer satisfaction and foot traffic.
Expanded product offerings
Introduced new items like drip coffee, everyday smoothies, and simple meals, meeting customer needs and driving incremental revenue.
Enhanced local presence
Leveraged branded delivery trucks to strengthen local awareness and fostered deeper community connections through consistent, elevated brand experiences.
Village Juicery is redefining food as more than consumption - it’s an experience of care, community, and connection that inspires loyalty and growth.
