Messaging to customers is static and one-time.

dynamic and evolves based on need-states.
Transforming retail into a nourishment experience
Marketing strategy
Customer experience
Assortment of Village Juicery bottled juices in various sizes and colors, including green, black, orange, red, and yellow blends, displayed on a white counter.

The rule they were rewriting

The organic food and juice market has traditionally prioritized product quality over the full customer experience, overlooking in-store journeys and unmet needs.

Lineup of Village Juicery smoothies in branded clear cups with straws, showcasing flavors in brown, blue, orange, pink, beige, and green.

The rule we rewrote together

Village Juicery offered healthy products, but their spaces felt transactional – not transformative. We partnered with Village Juicery to elevate every aspect of the customer experience, turning their stores into hubs for nourishment and community connection. By analyzing the entire value chain, we identified opportunities to deliver more value and deepen customer relationships:

Village Juicery store interior featuring illuminated logo signage, refrigerated shelves stocked with juices, and wooden shelves with wellness products.

Enhanced in-store experiences

We recommended updates to signage, day-parting strategies, and product presentation to make stores more welcoming and intuitive.

Expanded offerings

Based on customer insights, we identified gaps in their product offering and recommendations on how to address them. 

Village Juicery branded delivery truck with images of colorful juices and meals, promoting next-day delivery with the slogan "Always Fresh".

Leveraged owned assets

We identified opportunities to leverage their assets to increase their brand exposure.

The impact

Village Juicery redefined local food delivery and in-store experiences, achieving

Transformed retail spaces

Renovated half their stores to create more welcoming and engaging environments, boosting customer satisfaction and foot traffic.

Expanded product offerings

Introduced new items like drip coffee, everyday smoothies, and simple meals, meeting customer needs and driving incremental revenue.

Enhanced local presence

Leveraged branded delivery trucks to strengthen local awareness and fostered deeper community connections through consistent, elevated brand experiences.

Village Juicery is redefining food as more than consumption - it’s an experience of care, community, and connection that inspires loyalty and growth.

Overhead view of Fresh n’ Lean packaged meals including salmon, vegetables, and venison in sealed containers with branded labels.
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