The Challenger Mindset Blog

We’re excited to announce that our Challenger Brand client Answerable has been named one of three winners at the L’Oréal Canada 2021 Open Innovation Program in collaboration with Bonjour Startup Montreal!

As we continue to follow the events of the suit we should all, as marketers and brand leaders, take time to reflect, and use it as a reminder of the responsibility we have not just to our brands, but society.

Whether you’re looking to hire new talent or retain the team you’ve already got in place, the YOLO economy isn’t something to ignore. It’s something to acknowledge, consider and, if you’re a true Challenger, use to good advantage.

We interviewed our founder and fractional CMO Rahul Raj to get insight on what exactly a fractional CMO does and what you should know before investing in one.

No matter your sector or specialism, mentorship matters. As a symbiotic relationship that works both ways, good mentorship has the potential to empower people at every stage of a business.

To shed some light on what exactly those challenges are and what you can do as a startup to arm yourself to overcome them, we interviewed 5&Vine founder and CMO Rahul Raj.

On April 22, we celebrate the planet we live on. We make a commitment to be and do better. In the face of climate change and environmental turmoil, Earth Day is more important than ever.

After our collaboration, Dialogue raised $43m in a Series B+ led by SunLife Financial, who took a minority stake, and entered into a strategic partnership agreement with other existing backers including White Star Capital and CDPQ.

People who think like Challengers identify different ways of doing things. As Bird likely did with his Challenger Network at Pixar, they can ensure a business meets their goals regardless of deadline or budgets.

Everything you do should work to create meaningful engagement. Nurturing conversations across social media, blogs and advocacy programs goes beyond likes and shares. It is about building community, driving loyalty and enabling authentic customer evangelism.

A strong social media strategy is key to helping Challenger Brands win. It’s the bridge between your brand and customers to efficiently build trust, bolster reviews, and overtake the market leaders.

I’m blessed to come from a family of extraordinary women. Women with a strong moral compass, a deep sense of compassion, intellectual horsepower and the drive to leverage their talents to help others. Among them, there are three I had the closest relationships with. My grandmother, my mother, and my wife.