The Challenger Mindset Blog

Congratulations to each of the Challengers helping to solve some of the world’s most pressing global sustainability issues!

Towards the end of last year, we announced the launch of The Challenger Brand, a quarterly clothing drop where we partner with different creatives to design a limited-release t-shirt.

To bring it all to a close, 5&Vine’s Founder and CMO Rahul Raj shares his personal take on becoming a part of the community and what others should consider if they too want to join the movement.

After recently earning our B Corp certification we’re more excited than ever to dive into B Corp Month this March. From sharing B Corps you should know about to raising awareness about the impact and necessity of B Corps, we’ve spent the last weeks dropping content and leading social initiatives.

To celebrate International Women’s Day, we’re spotlighting women from the B Corp community who are paving the way towards a better, more equitable future.

After being certified as a B Corp we’re more excited than ever to dive into B Corp Month this March. From sharing B Corps you should know about to raising awareness about the impact and necessity of B Corps, we have a range of content drops and social initiatives lined up.

Continuing our series of sharing the brands and campaigns that have caught our attention, these are the best Challengers and key learnings the team spotted and shared in 5&Vine’s #ChallengersInTheWild Slack channel this month.

How do I get my company’s stakeholders and customers to buy into social initiatives such as sustainability, mental health and education?

In 2020, our founder and CMO Rahul Raj delivered a TEDX talk on Challenger Thinking. Within it, he elaborated on the mission that motivates our work at 5&Vine.

From boats made of wool to Fashion Nova’s million-dollar settlement, these are the best Challengers and key learnings the team spotted and shared in 5&Vine’s #ChallengersInTheWild Slack channel this January.

Our goal has always been to make a positive impact on society and we’ve been consistent in partnering with brands that want to do the same. We function on an understanding that the world needs Challengers now.

Startups are addicted to paid media. This addiction is amplified by venture capital funding, with nearly 50 percent of every dollar raised being funnelled into online ads.