The Challenger Mindset Blog

People who think like Challengers identify different ways of doing things. As Bird likely did with his Challenger Network at Pixar, they can ensure a business meets their goals regardless of deadline or budgets.

One of the highlights of the event was not delivered by a Chief Executive Officer or Growth Expert but rather Chance The Rapper, a creative force with a lot of lessons when it comes to upending the status quo.

Did you know that LinkedIn’s audience has twice the buying power of the average web audience? Particularly if you’re offering SaaS or healthcare or fintech solution, LinkedIn is ideal for connecting with a professional audience and increasing top-funnel leads for your startup.

At 5&Vine, we’re in the business of helping Challenger Brands win. We know what it takes to effectively face the incumbent and emerge victorious.

Sweeping structural changes will impact the future of paid advertising. Running paid ads on social media used to be a reliable, cost effective way to get in front of customers.

For this edition we’re looking at the world of fintech, from planning beyond the pandemic to a rise in values aligned investing.

Given the heightened awareness of what we’re putting into our bodies, and the impact that’s having on the planet, transparency will be a key consideration for consumers through 2021.

For this edition, it’s all about healthcare, from challenging processes of traditional systems to the birth of a virtual wellness revolution.

A well-defined go-to-market strategy is your North Star. It doesn’t just answer the “what” and “why” behind your product launch, but also delves into the “who” and “how” of reaching your target audience at scale.

Successful brands are built on trust. This makes it critical to think about the foundations of trust from day one – no matter your sector or size. With our work at 5&Vine spanning pre-seed to Series B startups, and everything from organic meal delivery to disease outbreak risk software, we know what it takes to build trust.

But, as well as knowing what to do it’s important to know what not to do. With that in mind, we wanted to highlight and debunk five myths we hear a lot in the work we do with our startup clients.

When is the best time to commit to bringing a Fractional CMO on board? At what point is your business ready to take the plunge? The following points should help you decide.