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Fast Company logo on KAWS T-Shirt

The KAWS Playbook: Using the Familiar to Accelerate the New

When executed authentically, Easter eggs can add a touch of magic to your marketing campaigns, creating memorable and meaningful interactions with your audience.

December 13, 2023

Insights from Award-Winning Websites

Discover insights from three award-winning websites in the Website Category at the 2023 MarCom Awards.

November 20, 2023

Unwrapping the Easter Egg Effect: How and why to surprise, delight, and bond with your community

When executed authentically, Easter eggs can add a touch of magic to your marketing campaigns, creating memorable and meaningful interactions with your audience.

October 13, 2023

Setting Up Your Challenger Brand Up for Success in 2024

Being a Challenger, especially this year, is about embracing discomfort and using that to propel you forward. Let it guide you to ask the hard questions, and change the way we do something for good.

October 12, 2023
alt="Two people look at a laptop with hate speech comments surrounding them. The Rolling Stone logo is on top of this image."

What Challenger Brands Can Do About Online Hate Speech

In the rapidly evolving landscape of AI technology, how can brands protect themselves against hate speech and harmful content?

August 29, 2023
The Fast Company logo on top of an image of two people talking to a server at a restaurant

Unconventional Mavericks: Challenger Brands Rewrite Success

What do Fenty Beauty, dementia, and improvisation have in common? They serve as inspiration on how to build a strategic, successful, and compassion-driven brand.

August 10, 2023
3 iPhones featuring Instagram ads for Mondetta's tennis collection created by 5&Vine. They feature a model on a tennis court wearing their new tennis dresses and matching sports bras + skirts.

How To Leverage the 4 C’s in Your Challenger Brand Strategy

Learn how to leverage the 4 C’s to assess your Challenger Brand from multiple perspectives and uncover truths that are foundational to your marketing strategy.

July 12, 2023
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Product-Market Fit Is Key to Challenger Brand Strategy

As a Challenger Brand, your focus should be unwavering on finding product-market fit to gain a competitive advantage.

July 10, 2023
Mall Nike Store featuring "Just Do It" tagline on outside.

Challenger Brand Tagline vs. Slogan – What’s the Difference?

Discover the key differences between taglines and slogans with 5&Vine. Explore Challenge Brand examples, tips, and strategies to master the art of crafting a powerful tagline.

July 02, 2023
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Creating a Value Proposition for Your Challenger Brand

Have you ever wondered what separates successful Challenger Brands from those that blend in with the crowd? Hint: Finding your competitive advantage starts with an impactful Value Proposition.

June 19, 2023
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3 Questions Brands Must Ask Before Addressing A Social Issue

It’s important to give yourself and your brand permission to evolve with the ebbs and flows of society and culture. After all, the brands that are here to stay are the ones that are committed to evolving with the world around them.

June 06, 2023
Moody portrait of basketball star Bilqis Abdul-Qaadir wearing Haute Hijab sports hijab for the "Can't Ban Us" marketing campaign, holding basketball on her shoulder.

How to Create a Disruptive Marketing Campaign

Disruptive marketing campaigns go beyond advertising—they have the potential to shape the future. They encourage individuals to question the norms, embrace diversity, make conscious choices, and drive positive change in society.

May 19, 2023
Rahul-Raj

👋 I'm Rahul Raj the founder of 5&Vine. Reach out to schedule a free consult to discuss your business, our approach, and how we can solve your challenges together.

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