The Challenger Mindset Blog

Throughout this post we’ll be introducing you to exactly that, as well as what you should be aware of before bringing a performance marketing agency on board.

Throughout the COVID-19 pandemic we’ve had to reimagine everything to create a new normal and this too demands that. The world is watching, and there’s lots more we all have to do.

As you plan your next marketing move, consider taking the role of a music producer. Look to brands that you admire and consider how you can sample one of their successful strategies to give your meaning more power.

You need to take the time to analyze your audience you’re targeting, the people using these channels and align on which platforms would best amplify your message.

How can you fit into a future that’s already showing itself today, take advantage of the new niches that will undoubtedly be on offer, and emerge from this as a brand that challenged the status quo?

Whatever your marketing challenge, finding a solution is often easier said than done.

As consumers spend more time inside they may look to reselling apps, and rethink what they deem ‘essential’. What they won’t alter is their want to support brands committed to the longevity of the environment.

At 5&Vine, we’re relentlessly focussed on supporting and amplifying the stories of Challenger Brands today.

Rahul’s big idea elaborated on the genesis of the mission that motivates all of us at 5&Vine and informs the way we approach everything from brand building to user experience: Challenger Thinking.

Over the coming weeks we will continue to explore the successful Challenger Brands that have demonstrated this kind of leadership and provide insights that inform, inspire, and help navigate your business to that better, brighter future.

Companies that possess a strong purpose—one that does good as well as makes money—and consistently base their decision-making against this criterion will be those that build legacies to last the test of time.

At 5&Vine, we champion the underdog. We use curiosity and courage to help Challenger Brands win. For us it’s a mission that runs in parallel to the tale of David and Goliath where the underdog, with sharp observation and ingenuity, overcomes the impossible.