Seek out a Fractional CMO that wants to help you strengthen your internal capabilities by mentoring your team, building systems that endure – in the form of high performing digital campaigns, relationships with the media, etc – and help you build out and hire a full-time team.

Our marketing planning process includes articulating your go-to-market, reframing your brand’s narrative and producing tailor-made strategies that promote growth and customer acquisition.

As you plan your next marketing move, consider taking the role of a music producer. Look to brands that you admire and consider how you can sample one of their successful strategies to give your meaning more power.

Rahul’s big idea elaborated on the genesis of the mission that motivates all of us at 5&Vine and informs the way we approach everything from brand building to user experience: Challenger Thinking.

But what is a Challenger Brand, and what exactly makes one succeed? The questions we ask to determine that are below but, before we start, it’s important to note what a Challenger Brand is not.

This past July, 5&Vine founder and fractional CMO Rahul Raj led a Go-To-Market Strategies for Startups workshop at Startupfest in Montreal. Now, you can watch the entire workshop!

Ahead of his Go-to-Market (GTM) Strategies for Startups workshop, our Founder Rahul Raj sat down with the Startupfest team to share the 5&Vine methodology for all types of Challenger Brands to take on industry incumbents.