Redefining the beauty industry through products that have been designed from the ground up to be ergonomic, inclusive, and disruptive to the current market.

After recently earning our B Corp certification we’re more excited than ever to dive into B Corp Month this March. From sharing B Corps you should know about to raising awareness about the impact and necessity of B Corps, we’ve spent the last weeks dropping content and leading social initiatives.

Continuing our series of sharing the brands and campaigns that have caught our attention, these are the best Challengers and key learnings the team spotted and shared in 5&Vine’s #ChallengersInTheWild Slack channel this month.

In 2020, our founder and CMO Rahul Raj delivered a TEDX talk on Challenger Thinking. Within it, he elaborated on the mission that motivates our work at 5&Vine.

From boats made of wool to Fashion Nova’s million-dollar settlement, these are the best Challengers and key learnings the team spotted and shared in 5&Vine’s #ChallengersInTheWild Slack channel this January.

Our goal has always been to make a positive impact on society and we’ve been consistent in partnering with brands that want to do the same. We function on an understanding that the world needs Challengers now.

While it’s unrealistic to think that you can rearrange your entire business from one that sells to one that leases overnight, there are steps you can take to accelerate your shift to leasing, and as a result, limit consumers’ dependence on having to buy everything new.

As lockdowns start easing across parts of the world and we acclimate to the new normal, there are several trends and shifts in mindset Challenger businesses should know.