For any startup, the idea of marketing can be daunting. With so much to think about, whether it’s organic vs paid search, content strategies that span social media, newsletters and blogs, influencer outreach, or SEO optimization, it can also seem overwhelming. But, in today’s media climate, it’s unavoidable and something your business should be investing in now.

There’s no doubt navigating the marketing world comes with its challenges. Particularly as a startup there are a number of points to consider and questions to discuss, whether they’re about content output, paid ad campaigns, SEO, or just keeping to a strict budget.

Seek out a Fractional CMO that wants to help you strengthen your internal capabilities by mentoring your team, building systems that endure – in the form of high performing digital campaigns, relationships with the media, etc – and help you build out and hire a full-time team.

Our marketing planning process includes articulating your go-to-market, reframing your brand’s narrative and producing tailor-made strategies that promote growth and customer acquisition.

As you plan your next marketing move, consider taking the role of a music producer. Look to brands that you admire and consider how you can sample one of their successful strategies to give your meaning more power.