5&Vine’s Startup Marketplace is a space packed with regularly updated resources our team and clients use to grow Challenger Brands dedicated to building a better, more equitable future.

Being a Challenger is a mindset, a way of life and a playbook to view the world around you. Here are eight steps you can take to ensure you’re approaching entrepreneurship like a Challenger.

Embracing Challenger thinking means embracing discomfort. Use that discomfort to propel you forward. Let the feeling become the force that guides you to ask hard questions and change something in the world for the better.

The next time you feel uncomfortable about how an event is playing out or by the idea that a conversation isn’t happening when it should, let that discomfort grow so you can act on it.

We’re excited to announce that our Challenger Brand client Answerable has been named one of three winners at the L’Oréal Canada 2021 Open Innovation Program in collaboration with Bonjour Startup Montreal!