We Help Challenger Brands Rewrite the rules and win!

Follow-on Funding
Clients we’ve helped position and scale have raised over $2B.
Fractional by Design
CMO. Brand Director. Growth Lead. We embed as part of your team.
Global Reach
Based in Canada. Working across the U.S. and Europe.
Certified B Corporation
We work at the highest standards of social and environmental impact.
Skin in the Game
We selectively reduce fees and earn equity in transformative brands.
Featured in Fast Company
Proudly recognized in the world’s leading innovation publication.
Follow-on Funding
Clients we’ve helped position and scale have raised over $2B.
Fractional by Design
CMO. Brand Director. Growth Lead. We embed as part of your team.
Global Reach
Based in Canada. Working across the U.S. and Europe.
Certified B Corporation
We work at the highest standards of social and environmental impact.
Skin in the Game
We selectively reduce fees and earn equity in transformative brands.
Featured in Fast Company
Proudly recognized in the world’s leading innovation publication.
Proud partner to impact-driven brands.
Trove logo
Trove logo

For leaders with vision. And something to prove.

We partner with startup founders and Fortune 500s who believe business can be a force for better.

Our work drives economic, human, and environmental progress – aligning purpose with performance, and performance with purpose.

Every engagement is designed to shape a brand that feels unmistakably itself: clear in what it stands for, consistent in how it shows up, and built to land with the people who matter.
See our work
You know there’s something powerful at the heart of your brand – but it’s not showing up with the clarity you need. We help you translate purpose into a strategic foundation that guides both strategy and marketing. Whether you're just launching, entering a new market, or aligning a team around what’s next, we help shape the core that every creative, digital, and marketing decision relies on. This is where brands begin the shift from overlooked to unmistakable.
Two Ecobee smart thermostats and a sensor displayed against a dark teal background, styled with driftwood and plants to emphasize eco-friendly design.
+30%
market share
#2
consumer brand
5M
users
$2.3B
valuation
When your brand looks, sounds, and feels like itself – consistently and intentionally – it builds trust faster. We design how your brand shows up across identity, packaging, and the customer experience, so every interaction communicates what you stand for – and makes it felt.
Brand Positioning
Challenger Strategy
Colorful Seggiano panettone boxes with ribbons displayed alongside a Whole Foods holiday window installation.
4x
increase in social media engagement
Challenger Strategy
We bring digital execution and performance into alignment with purpose – so every campaign and interaction reflects the values you’re working hard to uphold. From websites to paid media, we help your brand connect with the right people through clarity to drive measurable results.
+91%
increase in website users
+92%
average engagement time per active user
Website hero banner for Employee Ownership Trust Canada featuring vintage-style photos of workers and bold text reading ‘Your Legacy, Their Future. Sell through an Employee Ownership Trust.’
550K+
LinkedIn impressions
2X
SEO visibility for target keywords
The Contender

The best ideas aren’t loud – they’re clear.

Strategy and marketing insights for impact-driven leaders growing with clarity and meaning.
Get the insights
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Rahul Raj
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Rethink Black Friday
Rahul Raj
Dec 1, 2025
How to design impactful offsite meetings
Rahul Raj
Nov 3, 2025
Life Lessons at 50
Rahul Raj
Sep 30, 2025
Rethink Black Friday
Rahul Raj
Tim Sheehan Headshot
Tim Sheehan
Founder

5&Vine are amazing marketing strategists. They led marketing for Greenlight during our early days, and it was one of the best decisions we made.

You’ve built something real. Now let’s make it
unmistakable.
Get in touch