Stellar
Hassle-free home maintenance done right.
Our Impact
- New Name & Brand
- Website Development
- $20M Series B
NamingWebsite DesignValue Proposition
THE CHALLENGE
Integrity First Maintenance (IFM) partners with property managers and contractors to resolve home maintenance issues without hassle. It gets the best tradespeople on the job to deliver an elevated resident experience for rental properties.
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OUR APPROACH
Before anything, we embarked on a process of discovery. We set out to understand the business, its financial model, service offering, customers, and competitors in the market. We also reviewed materials and research shared by the team to guide our process.
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THE OUTCOME
At the end of its engagement with 5&Vine, Stellar had accomplished a successful rebrand from Integrity First Maintenance to Stellar.
As part of that, the strategic positioning we develop shaped how the company talks and acts, internally and externally.
We also launched a new, mobile-responsive, SEO-optimized, and privacy compliant website that can easily be updated by the team long into the future.
Within months of our rebrand, Stellar closed a $20M Series B to fuel its growth.
“As our -outside, but felt like inside- rebrand team, 5&Vine’s results can be expressed by a single word: stellar. Within weeks of launching our new brand, we have already started to see tangible business benefits. Thank you 5&Vine for the awesome work!”
– Dustin Marx, CEO, Stellar
Ready to challenge the
status quo and win?
I'm Rahul, Founder and CMO at 5&Vine. Reach out to schedule an intro call about your marketing challenges and let's assess how 5&Vine can help your brand win.
